While traditional content marketing isn’t going away anytime soon, the sheer amount of content being produced and consumed online every single day is going to make it harder and harder for blog posts and videos to stand out amidst the noise.
Enter interactive content, one digital marketing trend that’s going to be taking center stage in 2018.
If you aren’t familiar with the term, interactive content is content that requires input or action from your audience beyond just reading or viewing. If you’ve ever taken a quiz online to determine what Hogwarts house you belong in or which 90s cartoon character fits your personality, then you’ve engaged with interactive content.
While some businesses spend thousands upon thousands of dollars developing unique interactive experiences to promote their brand, there are plenty of more economic (and even free) options out there for smaller organizations looking to jump on the bandwagon without breaking the bank.
In this post, we’ll cover three interactive content marketing tools that are so easy to use that you could create and launch them this very day.
People love taking quizzes, and we’re not talking about algebra.
Whether they show the user their personality type, assign them to a professional sports team, or calculate the ratio of good to evil in their innermost soul, online quizzes are perhaps even more fun to share than they are to take. And Qzzr makes them easy to create and deploy straight to your website or your social channels. What better way to personalize your brand than a quick quiz to give audiences their own identity within it?
People love a chance to upvote their favorites. That’s why your business can use Brackify to engage audiences in an experience in which their voice counts. Brackify lets you create and share custom brackets, such as “Cutest Puppy,” “Tastiest Candy Bar,” or “Best Selfie.”
Come up with a creative bracket theme to showcase your brand. Then let your fans vote and watch the results update in real time. A built-in countdown time creates a sense of urgency that is sure to drive up user engagement.
The number one key to any successful content marketing campaign is to provide users with value. Customized calculators are one of the most popular ways to do this because they transform a complex task into a simple matter of entering numbers and choosing options.
A personal trainer might embed a BMI calculator on their website, for example. An auto shop, similarly, might add a tool to estimate your monthly gas budget. Enter Calculoid, an interactive content marketing library of over 4000 calculators that you can embed directly on to your website.
Interactive content marketing doesn’t have to be a hassle, and it doesn’t have to cost you an arm and a leg. What matters most is finding a way to add value for your target audience so that they’ll see your brand cast in a positive light and feel more comfortable sharing what you have to offer with their friends and family.