There is something romantic about a completely self-sustained business which has every moving part and function contained within itself. The idea, if put into practice, is certainly admirable, especially if the business is very successful. However, realistically, it’s hard to sustain. Trying to do everything can often lead to overworking or even certain parts of…Read More
Content marketing is a type of marketing which primarily uses content to build trust with potential customers and build brand awareness. It’s more subtle than traditional advertising, as the purpose is to educate, inspire, entertain and connect rather than to push for a hard sale. While the term may be new, the concept is not.…Read More
While email marketing may not be the trending marketing tool, it’s still powerful.
Email is easy. It provides for the on-the-go communication that we all seek. This means it also allows you to reach your intended audience in a preferred method.
Though text messages are all the hype, email still has its place. By 2019, it is predicted that 2.9 billion people will use email.
With so many email users, it only makes sense to advertise your business using email marketing.
Not convinced yet? Read on!Read More
It’s not quite as easy as it used to be to get consumers to turn over their email address in return for a free digital gift, or “lead magnet” to express the idea in email marketing parlance. Jaded by scams and overwhelmed by an overflowing inbox, the inducement you offer must rise above the marketing…Read More