Your website is one of the most common ways you communicate with your customers – so you need to do everything you can to make sure it always looks its best.
Here, we’re revealing our top 4 website maintenance tips. Follow this consistently to make sure your site doesn’t drive traffic away!
1. Update Contact Forms/Info
This is an easy one, but it’s something we see overlooked alarmingly often.
When you move locations, open a new branch, add employees, or get a new phone number/email address, make sure you’re updating that information on your website!
If you have an old phone number or contact information (let alone address) listed, you’re going to lose a ton of business – and you just won’t look professional. If you do have a new phone number or street address, it is very important to update that info on your directory listings as well (Yelp, Yellow Pages, Alignable, etc), if Google finds incorrect address or phone numbers on those listings, as it can seriously hurt your local SEO
2. Always Assess Your Loading Time
Making sure your site loads quickly on both desktop and mobile web is a huge part of website maintenance.
In fact, even a delay of 100 milliseconds has been proven to lower your conversion rate.
When you’re creating your site for the first time, speed should be your top priority. But always remember that when you add pages, badges, videos, more features, buttons, and posts…sometimes this can impact your loading speed over time.
Not sure how fast your site is loading? Look into free sites like Pingdom to get your loading speed! It’s a good idea to check every day, especially since you know just how much of a toll slow speed can take on your business.
3. Check for Broken Links
This is a crucial website maintenance practice because, as we all know, the web is constantly changing!
If you’ve made updates and changes to your website, URLs, page titles, image titles, and pretty much anything else – chances are, the placing you’re linking to and from have, too.
Always check your external links, to make sure you’re not sending readers to the dreaded 404 error page!
You may need to hire professional services to help you with this, especially if you link out frequently to other sites!
4. Update Your Blog/Content Frequently
Yes, blogging is a part of your website maintenance – because it’s one of the best ways to boost your site higher in search results.
Did you know that 92% of sites that blog a few times every day get a customer by blogging, while only 66% get customers from a blog that’s updated monthly?
You should be blogging more often, and including internal and external links in your blog content.
Also, be sure that you’re frequently updating the keywords you use in your blogs to boost you in the rankings.
What keywords were popular a month ago may not be the popular ones now!
Need More Help with Website Maintenance?
So, you’ve read our top 4 website maintenance tips – but you feel like you still need help.
We get it: taking the DIY route isn’t just time-consuming, and it requires serious skill.
Sometimes, it’s better left to the professionals.
That’s where we come in!