We prepared a proposal for a restaurant that depends on deliveries for a significant part of its revenue who does not currently have online ordering. (Ouch, I know)
While doing market research for the proposal we dug through research done by the National Restaurant Association (the other NRA), we found some very interesting statistics regarding the use of websites, mobile and social media in this area.
I thought we would share them here as some of the latest tech stats are very interesting for an age-old, established industry such as restaurants.
- 70% of smartphone users view restaurant menus on their phone at least a few times per year.
- 34% of consumers say that technology makes them dine out or order takeout more often.
- 25% of consumers say technology options play a role in their decision to choose a restaurant.
- 6 out of 10 chefs encourage diners to take photos of their dinner and post them on social media.
- 39% of consumers would pay their check with a mobile device, if available.
- 68% of diners visit a restaurant’s website. Up from 38% in 2005.
- 65% of diners visit a restaurant’s menu online. Up from 34% in 2005.
- 36% of consumers use review sites like Yelp or TripAdvisor when choosing a restaurant.
Food photography is now a large part of restaurant culture and Instagram has become the clear leader in how people share pictures of their dining experience. With Instagram now a part of Facebook it will play an ever-expanding role in the largest social networking platform on the planet.
As you can see, the restaurant industry is growing and adapting to not only new technology but to the rebounding economy. For the savvy restaurant owner, there is clear sales growth potential in this field.
These figures make it very clear that as old as this industry is, there is a real need to keep up with consumers’ use of technology.