Content marketing is a type of marketing which primarily uses content to build trust with potential customers and build brand awareness. It’s more subtle than traditional advertising, as the purpose is to educate, inspire, entertain and connect rather than to push for a hard sale. While the term may be new, the concept is not. If you’ve ever watched cartoons …
54% of all sales in the US come from small businesses. Because local industry is the cornerstone of our economy, it’s no wonder even the biggest companies in the world have started to pay more attention to the local level. Google My Business is an incredible local SEO tool that all businesses need. You may feel you’ve mastered it, but with Google, …
While email marketing may not be the trending marketing tool, it’s still powerful.
Email is easy. It provides for the on-the-go communication that we all seek. This means it also allows you to reach your intended audience in a preferred method.
Though text messages are all the hype, email still has its place. By 2019, it is predicted that 2.9 billion people will use email.
With so many email users, it only makes sense to advertise your business using email marketing.
Not convinced yet? Read on!
Starting a business is hard work. And finding people to help you is even harder. So we understand the allure of trying to handle web design by yourself. You trust the people who are already in your business venture. They get you. How hard can it really be for one of them to learn web design and put together a website …
Your website is one of the most common ways you communicate with your customers – so you need to do everything you can to make sure it always looks its best. Here, we’re revealing our top 4 website maintenance tips. Follow this consistently to make sure your site doesn’t drive traffic away! 1. Update Contact Forms/Info This is an easy …
It’s not quite as easy as it used to be to get consumers to turn over their email address in return for a free digital gift, or “lead magnet” to express the idea in email marketing parlance. Jaded by scams and overwhelmed by an overflowing inbox, the inducement you offer must rise above the marketing noise in order to draw …
