How to Optimize for Voice Search

How to Optimize for Voice Search

By 2020, experts predict that voice search on platforms like Siri, Alexa, and Google Home will account for 50% of all search queries. Down the road, when smart speakers and home assistant technologies are as commonplace as landlines once were, that number will only increase.
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Interactive Content Marketing Tools

Three Interactive Content Marketing Tools You Can Use Today

If you’ve ever taken a quiz online to determine what Hogwarts house you belong in or which 90s cartoon character fits your personality, then you’ve engaged with interactive content.
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How to add a Manager to a Google My Business listing

Adding Managers in Google My Business’ new user interface

"I'm going to show you how to add a new user or a new manager to your Google My Business listings. Most of the existing online documentation, even Google's very own documentation refers to the old interface, which you likely don't have anymore and it's a little bit confusing, so I wanted to record this little video walkthrough."
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How to Succeed at Content Marketing

How to Succeed at Content Marketing

Would you trust a mechanic with your vehicle if you knew he took his own car to the shop down the street?How would you feel if you saw a copy of Oral Surgery for Dummies sitting on your dentist’s desk?
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A Three-Step Client Outreach Plan for Success: Email + Call + Remarketing

A Three-Step Client Outreach Plan for Success: Email + Call + Remarketing

2018 is going to be full of innovation in marketing: chatbots to engage website visitors, widespread use of Instagram to build your brand. But some things will stay the same, such as B2B organizations relying on cold outreach to acquire new clients. Just because you’re using the same old methods, though, doesn’t mean you can’t take steps this year to improve your outbound marketing. In this post, we’ll offer a three-step process to optimize your cold client acquisition campaign for the best possible return on investment.
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How to Prepare for the Facebook Algorithm Change

How to Prepare for the Facebook Algorithm Change: Two Keys to Success in 2018

Part #4 in the series: 2018 Digital Marketing Trends: What to Watch for in the New Year In early January, head of Facebook News Feed, Adam Mosseri, elaborated on Mark Zuckerburg’s recent post hinting at a change in the Facebook algorithm that would favor friends and family over businesses and publishers when determining rank. Mosseri…
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