Nighthawk Monitoring




Project Details

Nighthawk Monitoring in Boca Raton, FL was referred to us after going through a few short-lived web developers and SEO companies.

Technically, they had many issues with out-dated plugins, misconfigurations, page load time and javascript errors. There were also UI/UX issues that were negatively impacting the experience of site visitors and decreasing the conversion rate. After consulting, it was decided that a Site Care Plan would be the logical first step to start getting the site health back to 100%.

  • We’ve moved the site from error-prone GoDaddy hosting to our own fully managed hosting included in the Site Care Plan.
  • Decreased the number of plugins used from over 20 to less than 10.
  • Drastically improved site performance
  • Replaced the no longer supported WordPress theme with a more reliable one
  • Installed heatmap technology so we can monitor and improve the user experience and conversions
  • Added a customized YouTube gallery to showcase the high volume of video content they create
  • Provided Google AdWords¬†management
  • Have started updating page content for a fresher look and easier read.
  • Developing a long-term roadmap focused on business growth
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