Florida Heating & Air, Inc. is one of North-East Florida’s larger residential HVAC contractors, dispatched out of three cities… Jacksonville, Ocala, and Orlando.
They contacted us from a referral from Fort Knox Fire & Security. They had a very out-dated Drupal powered website that was not mobile friendly. They were driven to action because HVAC is one of the most competitive search industries and they were beginning to feel the economic impact of not being able to compete and convert online.
We rebuilt their website from scratch with device-specific user experiences and SEO in mind. The mobile experience is slightly different than the desktop experience, accomplished with responsive coding. When viewing the desktop version of the site, most calls to action direct the visitor to a contact form for lead generation while the same calls to action when viewed on a smartphone activate the phone’s dialer to directly dial their business number. Bypassing the contact form on mobile devices like this increased the conversion rate of incoming phone calls.
Coupled with an ongoing Local SEO campaign utilizing unique city-specific landing pages, they are starting to appear on page one of the search results for most North East Florida cities for the bulk of their keywords. This is increasing much more leads and therefore a fantastic ROI