Having problems ranking locally?
The #1 Problem With Local Campaigns is Inconsistent Citations.
WHY A CITATION CLEAN UP?
After reviewing 1000′s of Local SEO Campaigns, we’ve seen it time and time again: The biggest factor that holds you back from getting awesome results in local is having incorrect or inconsistent citations. This is the #3 negative ranking factor according to David Mihms (SEOMoz) most recent ranking factors survey (1).
This can happen for a number of reasons:
- You move and get a new address
- You get a new phone number
- You have variations of your name
- Aggregators just pick up incorrect information about your business and display the incorrect NAP.
This can result in big problems and paralyzed rankings. Each citation you have is a “vote” for you to rank higher. If these votes are going to different NAP combinations, there’s no way you can collect the search juice you need to rank higher.
These need to be fixed, and we are going to do it for you!
WHAT WE CAN DO
Fixing these issues isn’t an easy ordeal. Every citation source is different and as a result, a lot of manual labor is required to contact each site to correct the information.
This is why we put together our Local Citation Clean Up Service, where you can just push a button and our team of trained experts will:
- Complete A Full Citation Audit For Your Business
- Locate All The Incorrect Information
- Contact Each Citation Source Individually
- Fix All Of Your Citation Issues
- Deliver Detailed, Comprehensive Report
We do this all to make sure you have the best opportunity to rank (and crush your competitors). We essentially do all the work for you, and give you a pretty report at the end.
How A Citation Cleanup Works
Every order starts with a complete audit of existing citations. We don’t just fix a set list of sites, we actually look at your entire profile and determine every single incorrect citation out there and document it.
MANUAL OUTREACH & CONTACT
Since every citation source is different, we’ve created an internal Standard Operating Procedure for each site so we know the best protocol for getting your citations corrected. Some listings require manual contact via email, so we set up an email on your behalf and document all communications.
With our honed process, we are able to fix 70-90% of citations within our small time window. We’ll keep track of your entire campaign for you by constantly monitoring the sites for the requested changes and updating tracking sheet along the way.
After 6-8 weeks and many rounds of manual contact, we’ll deliver a report with all the citations that we corrected, including any ongoing recommendations.
What You Get With The Citation Cleanup
Complete Audit Of All Existing Citations
Fix 70-90% Citations
Provide A Detailed Report
Cost: $299 One Time
Citation Cleanup FAQ
Do you check the data aggregators?
Yes, we visit Acxiom, Neustar, Infogroup, Factual and even Foursquare!
Do you fix all citations?
After 6+ rounds of outreach, we typically are able to fix 70-90% or more citations. With that said, we don’t own or control these sites so there are times when we can’t guarantee they will be fixed. These sites are usually low-tier, unmanaged sites and have little impact on rankings.
What do you mean by a round?
A round is defined as a single attempt to correct your citations, whether it be outreach or manually fixing where possible. Typically one round is about 10 days
Am I paying per business or location?
You are paying per location, or per NAP.
Will you add pictures/change around my existing profiles?
If you have the logins for the properties, we can change them up. The problem is almost no one does. If not, it’s much harder to get that stuff changed. What we can do differs per directory. The chief thing that we’re mostly concerned about is the biz name, address & phone which is really what’s going to mess up your results.
How do you get around doing phone confirmations?
Relationships mostly. We’ve been mailing directories for the better part of 3+ years. Day in, day out. They have come to recognize us, and are usually pretty accommodating for the most part. A small percent of directories are harder to cooperate with. Usually, these types of places aren’t too important anyways in the grand scheme of things. If phone verifications are needed, we will work to coordinate a time with you to verify them.
Important Note About Citation Cleanup
During this campaign, we will impersonate the brand of the company for which we’re doing the citation cleanup. We’ve tested many outreach templates and we’ve found the best performing template comes from the angle of “working for the company” which is why we do it this way.
You or your business may receive additional calls or emails from data aggregators or directories for verification, so it’s important to keep everyone in the loop of what is going on.