What Is Local SEO?
It's a mix of ingredients unique to your business and area
As a Local business competing on the World Wide web, it can be difficult to stand out and stand out to the right audience, but that’s where Local SEO comes into play. Local SEO is a mix of specialized tactics including on-site and off-site organic optimization strategies that can get your brick-and-mortar location or service area in front of the right audience at the right time. These strategies vary by business and website, but they hone in on driving traffic to your website that can also help get foot traffic in your door. Traditional SEO is great but if you run a law firm in Port Richey, showing up at the top of the search in Nebraska does not help you much.
Our Local SEO Services
On-Page SEO Content
On-Page SEO Content Writing
On page content focused around your business, how you are different from your competitors, and the nearby cities/metro areas your business serves are going to be the biggest ways to achieve success with Local SEO. Simply stating that you are the best in the area on your homepage isn’t enough. Search engines need specific information to understand that what you really mean is that you are the best bakery in the New Port Richey area in order for your website to rank for that geography. Be careful here: You do not want to overdo it by writing about too many areas or keywords. That’s over saturation. Make sure content is truly focused on customers in the areas you want them walking in the door or calling for an appointment.
We can SEO optimize your on-page content, meta information, as well as write local, relevant blog posts about your business.
Google Maps / GMB
Google My Business / Google Maps
It’s no surprise that Google is the market leader in search volume. That means your new, potential customers are likely doing searches on that search engine. It’s also not a surprise that ensuring Google has the most information about your business is only going to help, so optimizing and keeping your business’s Google My Business page updated is vital. A Google My Business page is the quick business profile you’ll see on the right panel of a Google search results page and is critical to appear in Google Maps and local voice searches. It contains all the key localized business information about your brick-and-mortar store: address, phone number, business categories (which describe what your business does or offers), and reviews.
We can keep your GMB optimized with posts, geo-tagged photos, and more to ensure pertinent information is front and center in Google and the minds of any potential customers who need your products or services.
Online Reviews & Reputation
Online reviews are one of the newest Local SEO ranking factors.
- 91% read online reviews about local businesses
- Most consumers look at 2+ review sites before making a decision
- 84% of people trust online reviews as much as a personal recommendation
- 73% think that reviews older than 3 months aren't relevant
Reviews are important for a variety of reasons, like establishing consumer trust. Take two business' with all things considered equal, one has very few reviews with the most recent being 6 months ago and the other has 4-5 star reviews on two review sites with reviews as recent as the last month, that will likely be the decision maker of who gets the business. That’s what’s going to help search engines and potential customers understand that your business has authority in your industry as well as your geographic areas. If you don’t already have reviews on your website and/or your Google My Business listing, then this is a great place to start as a marketing initiative. Additionally, if your website displays new good reviews on autopilot, it provides unique, fresh content for search engines to index. It helps to show engagement with your customers as well. Always respond to reviews, good and bad, as this is a sign of professionalism. Google My Business doesn’t have to be the only place for reviews. There are many industry-specific review sites we can monitor and drive reviews to.
Local SEO Citations
Local SEO Citations
In addition to search engines, there are directories and a wide variety of listing sites where your business can be found. Yelp, YP.com, and the Better Business Bureau are all examples. Google considers each one of these listings as a "vote" for your business. All things being equal, Search engines will rank the business with more "votes" higher as it is an authority ranking signal. We can seek out and build quality listings (citations) for you. It is important for Local SEO that your business address, phone number, business hours, and other key information are all consistent throughout these sites. Inconsistent information can lead not only to customer confusion but also to search engine confusion. Even something as small as abbreviating "West" as “W." is considered inconsistent, so ensuring that information is the same across the board can impact your Local SEO efforts. We can do an inexpensive "Citation Audit" to see what other websites list your business and if your information is consistent across them. This can indicate whether your business is already in good, consistent standing with other websites, where we can build more quality citations or if work to fix incorrect information is needed. If your business has ever changed names, addresses or phone numbers, a Citation Audit is strongly recommended.
Structured data, like schema markup, is coding that happens behind the scenes of your website and plays an important role since this coding is what search engines read. Structured data is a way to point out to search engines that 123 South Main Street, Town, State is your address and that 111-111-1111 is your phone number in your HTML code. The clearer and more obvious that information is from a coding standpoint, the better that search engines will understand and translate it when computing organic rankings.
Monitoring & Reporting
Monitoring & Reporting
"You can't manage what you can't measure" is an old management adage that is still accurate today. You'll want to make sure all of your hard work is paying off, and the only way to do that is to monitor your website’s progress. Two key pieces of information you’ll want to keep an eye on are search engine rankings for geographic specific terms as well as where your organic traffic is coming from geographically. You’ll want to make sure you are tracking the same set of keywords regularly. Don't just do random searches to see your site's listings in the organic results. This will ultimately be very unreliable. You want to be methodical and consistent in order to properly gauge your website's progress. Additionally, keeping records of your website’s organic traffic and the location of users coming to your site over the course of a long period of time will provide deeper insight into how your Local SEO efforts are helping to improve the amount of targeted traffic coming to your website.
Ready To Be #1 Locally?
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