It’s no surprise that Google is the market leader in search volume. That means your new, potential customers are likely doing searches on that search engine. It’s also not a surprise that ensuring Google has the most information about your business is only going to help, so optimizing and keeping your business’s Google My Business profile updated is vital. A Google My Business page is the quick business profile you’ll see on the right panel of a Google search results page and is critical to appear in Google Maps and local voice searches. It contains all the key localized business information about your brick-and-mortar store: address, phone number, business categories (which describe what your business does or offers), and reviews. 
We can keep your GMB optimized with posts, geo-tagged photos, and more to ensure pertinent information is front and center in Google and the minds of any potential customers who need your products or services.

Learn More About Google Maps SEO and Google My Business

Online reviews are one of the newest Local SEO ranking factors.
Consider This:

• 91% read online reviews about local businesses
• Most consumers look at 2+ review sites before making a decision
• 84% of people trust online reviews as much as a personal recommendation
• 73% think that reviews older than 3 months aren't relevant

Reviews are important for a variety of reasons, like establishing consumer trust. Take two business' with all things considered equal, one has very few reviews with the most recent being 6 months ago and the other has 4-5 star reviews on two review sites with reviews as recent as the last month, that will likely be the decision maker of who gets the business. That’s what’s going to help search engines and potential customers understand that your business has authority in your industry as well as your geographic areas. If you don’t already have reviews on your website and/or your Google My Business listing, then this is a great place to start a marketing initiative. Additionally, if your website displays new good reviews on autopilot, it provides unique, fresh content for search engines to index. It helps to show engagement with your customers as well. Always respond to reviews, good and bad, as this is a sign of professionalism. Google My Business doesn’t have to be the only place for reviews. There are many industry-specific review sites we can monitor and drive reviews to. A diverse review profile is a solid ranking and trust factor. We can help

In addition to search engines, there are directories and a wide variety of listing sites where your business can be found. Yelp, YP.com, and the Better Business Bureau are all examples. Google considers each one of these listings as a "vote" for your business. All things being equal, Search engines will rank the business with more "votes" higher as it is an authority ranking signal. We can seek out and build quality listings (citations) for you. It is important for Local SEO that your business address, phone number, business hours, and other key information are all consistent throughout these sites. Inconsistent information can lead not only to customer confusion but also to search engine confusion. Even something as small as abbreviating "West" as “W." is considered inconsistent, so ensuring that information is the same across the board can impact your Local SEO efforts. We can do an inexpensive "Citation Audit" to see what other websites list your business and if your information is consistent across them. This can indicate whether your business is already in good, consistent standing with other websites, where we can build more quality citations or if work to fix incorrect information is needed. If your business has ever changed names, addresses or phone numbers, a Citation Audit is strongly recommended.

Structured data, like schema markup, is coding that happens behind the scenes of your website and plays an important role since this coding is what search engines read. Structured data is a way to point out to search engines that 123 South Main Street, Town, State is your address and that 111-111-1111 is your phone number in your HTML code. The clearer and more obvious that information is from a coding standpoint, the better that search engines will understand and translate it when computing organic rankings. The better search engines understand the details of your business, the more likely you are t appear in relevant searches.

"You can't manage what you can't measure" is an old management adage that is still accurate today. You'll want to make sure all of your hard work is paying off, and the only way to do that is to monitor your website’s progress. Two key pieces of information you’ll want to keep an eye on are your search engine rankings for geographic-specific search terms as well as where your organic traffic is coming from geographically. You’ll want to make sure you are tracking the same set of keywords regularly. Don't just do random searches to see your site's listings in the organic results. This will ultimately yield unreliable results. You want to be methodical and consistent in order to properly gauge your website's progress. Additionally, keeping records of your website’s organic traffic and the location of users coming to your site over the course of a long period of time will provide deeper insight into how your Local SEO efforts are helping to improve the amount of targeted traffic coming to your website.