If you rely on Local Customers, you need Local Listings
WHAT EXACTLY DO WE DO TO IMPROVE YOUR LOCAL WEB PRESENCE?
Google likes consistent directory listings, citations, and NAP. That is, it wants to see your business’ name, address and phone number display the exact same way everywhere it is posted on the web. Furthermore, the more places it is posted correctly, the better.
We scour the web to find all your business’ citations and submit a report to you of our findings. We also make recommendations for improvements.
Next, we recommend additional places that your citation building work should be done. Some places are more valuable than others and we let you know where those are.
Then we look at your competition to find where they have placed citations. If they are in a good place, we recommend that your business is listed there, too. If their NAP citations are inconsistent and yours are not, you gain an advantage.
THE 3 TYPES OF CITATIONS THAT ARE IMPORTANT TO LOCAL BUSINESSES
In order to locate your business’ citations that are on the internet now, we must conduct a citation and directory listing audit. It’s imperative that all your citations are presented in the exact same way they appear on your website.
For this reason, every citation building campaign starts with a full citation audit. Determining this baseline will show us where your company stands now and what work still needs to be done.
These are the 3 types of citations that we are looking for:
In the same way that many shoppers used to use the Yellow Pages, people now search for local business in online directories.
We want to ensure that your business is listed properly in all the local directories that mention your type of business. This greatly increases your business’ online presence. Not only will more people find your business’ contact information but Google will consider your website more important because it will see your contact information in so many places.
Rich media is a term to indicate something more enhanced than just a plain old text listing. Examples of rich media are videos and correctly tagged images.
Links from rich media to your website are valuable in Google’s eyes. Geo-tagged images and videos give a boost to your off-site SEO campaign. This types of citations are powerful for sites where text citations are not effective such as YouTube, Flickr and Tumblr
Social media, such as Google+, Facebook, Tumblr, Twitter, LinkedIn, YouTube and others are places where people interact with and build relationships. So naturally, good SEO strategies branch out into the world of social media.
Placing your citations properly and strategically within these social platforms gives your business more exposure, makes your brand more familiar with a wider audience, increases your chances of gaining new customers and pleases Google to no end.
STEP 1 – FULL CITATION AND DIRECTORY LISTINGS AUDIT
It’s important to know exactly where you stand at the present moment. Therefore, the first step is to do a full directory listing audit of your citation status.
Inconsistent citations will hurt your ranking and the authority score of your website. If your competitor has not taken this step, your website may be able to use this citation audit information to overtake his position on the Google search page. This is the ultimate goal.
We will conduct and extremely detailed audit of your citations around the web. We also check aggregator sites. An aggregator site is one that pulls together data from other sites into its location.
We will prepare a report of the correct and incorrect citations, including their locations. Armed with this information, we will fix the incorrect citations.
STEP 2 – BUILDING LOCAL CITATIONS
Our report will include the locations that your citations should appear but currently do not. We will carefully and manually submit them, making sure that you are properly listed in the best directories for your industry and market.
We do not limit ourselves to just the run-of-the-mill directories. Every one of our campaigns is different. Specifically, we use a 3-step criteria for determining which directories your particular business should appear in:
Step A: Popular Directory Citations – The most respected, visited, authoritative directories
Step B: Keyword-Important Directories – We take your specific keywords and discover which directories are important to Google for you to be in.
Step C: Competitor Review Directory Listings – We search competitor review directories and give you directory citations in those that Google recognizes as trusted.
STEP 3 – RICH MEDIA CITATIONS
We create Animoto-style video slideshows with music, images and text that promote your business. Then we submit these videos to the top social video sites, such as YouTube. We tag these videos with your location. This not only gives your business more exposure, you also get effective back links and additional citations. Google considers this type of social presence to be valuable, thereby increasing your website’s authority.
With photos about your business that you send us, we optimize and upload them to the top images sites. Again, we tag them with your location. Hence, more citations, more exposure, more back links and more authority given to your website.
The Citation Audit
Citations are a big deal to local SEO. But with hundreds of directories out there, do you know where you stand? What citations do you have, what are you missing, and what citations are incorrect? With the Artful Pussycat Local Citation audit, we’ll manually scour the web to find exactly where you stand and deliver you a beautiful white label report with:
All NAP Variations: We’ll find all the variations of your current profile (if any) and identify what may be harming your local rankings.
Existing Correct Citations: We’ll show you where you have citations that are correct.
Incorrect Citations: We’ll show you where you have incorrect citations that need to be fixed if any.
Aggregator Citations: We’ll check the major aggregators and let you know if any of them have the wrong data.
Citation Building Packages
INCLUDES FULL CITATION AUDIT (ABOVE)
HAVE INCONSISTENT CITATIONS?
If your business has changed names, has a new address or a new phone number, those Incorrect Citations can hurt your search results. Let us clean them up for you.Learn About Our Citation Cleanup Service