What makes email marketing so important? Is it really worth investing in? Well, if you look at the fact that some businesses can earn a whopping 4400% ROI, you can understand why it’s a popular technique to use.
You can’t find many other marketing methods that can yield the same results. It’s expected that there will be 4.9 billion email accounts by the end of 2017.
With numbers like these, you can see the potential of your own email marketing campaign if done correctly.
There’s a real opportunity to amplify your digital marketing strategy with email. If this interests you, then make note of the following tips from email marketing experts.
1. Use the Double Opt-In Method
Hopefully, you know to get the permission of users before you send them email blasts. And to help make your email lists even more profitable, it’s best to make them do a double opt-in.
Users opt-in the first time when they type in their email address into the signup form on your website. Then the second opt-in is when they receive the welcome email asking them to click a link to confirm their subscription.
Users that take the time to do both are more likely to want your communications and follow through with purchases.
2. Choose Topics of Interest
Research your target audience to ensure you know what it is they care for. It would be a waste of time to send out emails to a list that refuses to open your messages.
It’s best to find their pain points and focus on offering solutions. Or maybe have a discussion on social media and forums to see what questions they have that you can answer in-depth in your campaign.
Last, make sure your subject lines are captivating, without feeling like clickbait.
3. Use Google Analytics
Split testing is very important to determine which emails are opened more and why. The key is to determine what works and what doesn’t, so you can improve your campaigns.
Google Analytics is a free tool you can use to monitor all of your campaigns. You’ll be able to identify which emails are opened, which links are clicked on and by how many people.
4. Include Social Buttons in the Emails
Next, you want to make the content you write shareable. The best way to do this is to include social buttons in each of your emails. This may help bring you more new traffic and build your email list.
Also, if you have social media pages on multiple platforms, include links to these as well.
5. Find the Right Frequency
How many articles per month is too much and how many is too little? It’s important to find the sweet spot so your audience doesn’t feel bombarded or abandoned.
The demographics of your audience will determine their preferences. Another option is to give users the choice of how often they want to hear from your brand.
Find Email Marketing Experts for Your Campaigns
There’s a lot to learn about your audience and email marketing if you want to succeed at this. However, if you don’t have the time to do the research or put in the work, then email marketing experts are essential.
At Artful Pussycat, we offer solutions that help businesses wherever they are in their journey. This includes offering web development, website audits, and assistance with visibility and growth.
If you need to put your brand on the virtual map, we can help. Contact us today to learn more!