Email Marketing

Turn website visitors into email subscribers

If you run your own business or work at a small business, then you know how it sometimes feels like there just isn’t quite enough time for marketing. Product development, support, and all the other core processes always seem to take priority. Online marketing is certainly more time-efficient than the traditional kind, but the real key to reaping excellent ROI with the resource pool of a small business is e-mail marketing. Email marketing, a powerful part of Content Marketing, is extremely efficient with respect to staff time, money invested, and effort spent. Let’s discuss how email marketing works, what makes it so good, and what you need to do to get started.

The Process

There are many ways to start list building and convincing people to subscribe, but most of them rely on web design and SEO. After all, they usually need to be on your site in the first place to subscribe, so your SEO has to do its job in getting visits. Your site design has to present the option to subscribe in a prominent but not obnoxious way. For example, it’s a good idea to have a subscribe button located somewhere on each page, but a bad idea to make the button large and distracting. You can build a popup that asks for a subscription if a visitor stays on your site for a few minutes, but you’ll irritate guests if it pops up frequently or if you block access to content for non-subscribers. Mobile marketing matters, too- your site recruitment should be mobile-friendly.

Email Marketing Campaigns


You’ll also need to deliver value for subscribers to get them to sign up and keep them. For example, you can promise an instant coupon or discount if they subscribe. Then follow up with more promotions that are exclusive to email subscribers. If you notice that it’s your content marketing that attracts a lot of visits, you can offer extra and exclusive content to anyone who signs up.
Once you have list building off to a good start, you can tap into their interest. They are an audience of people who are more likely to buy from you than the typical site visitor, so build strong relationships. Follow up on delivering value to them. Target them with extra discounts. Send emails announcing new products and features in sneak peeks ahead of your public announcements. Use email opt-in for extras or rewards. Try some mobile marketing to target impulse buyers. With some creativity you can do a lot to make them into loyal customers.


All of that sounds good, but it might not be clear how to carry it out in the context of a small to medium-sized enterprise. The most important tool for you is fully-managed automated email software. You create templates and outlines that will automatically go out at the times you dictate and to the right people. The software can divide up your list based on triggers like actions they take, or based on information you have about them. For example, you can set up a message that will follow up on a subscriber if they leave items in their online cart without checking out, and the email will remind them to finish their transaction. Or you could create multiple sets of discount emails: one kind can go out to subscribers who are frequent buyers, and this one might be a volume discount. Another might be a flat price reduction that you send to people who have never bought from you– this is to convince them to jump off the fence and commit.

Get your message in front of more people. Email marketing is good for your business. $44-back-for-every-$1-spent kind of good.* Turn website visitors into email subscribers. Let us handle getting your Newsletter service up, running and growing.

*Direct Marketing Association 2013 Statistical Fact Book

  • Constant Contact
  • MailChimp
  • Aweber, and other email service providers
  • Website Integration
  • Custom Mail Templates
  • Blog Post to Newsletters
  • Lead Capture
  • List Building
  • Contact Management
  • Multiple Segments & Targets
  • Social Media Integration
  • Lead Nurturing Sequences

The possibilities for e-mail marketing to generate significant ROI depend on how well you make use of these automated tools. They save you time and attention that you can spend elsewhere. If you aren’t using email marketing, now’s the time to get in touch with us for a free consultation. We can walk you through the process, explain your potential benefits, and develop a solution that meets your needs. The free consultation is zero-risk and opens the door to exciting new opportunities.


Let us help build your email marketing strategy