Turn website visitors into email subscribers
If you run your own business or work at a small business, then you know how it sometimes feels like there just isn’t quite enough time for marketing. Product development, support, and all the other core processes always seem to take priority. Online marketing is certainly more time-efficient than the traditional kind, but the real key to reaping excellent ROI with the resource pool of a small business is e-mail marketing. Email marketing is extremely efficient with respect to staff time, money invested, and effort spent. Let’s discuss how email marketing works, what makes it so good, and what you need to do to get started.
There are many ways to start list building and convincing people to subscribe, but most of them rely on web design and SEO. After all, they usually need to be on your site in the first place to subscribe, so your SEO has to do its job in getting visits. Your site design has to present the option to subscribe in a prominent but not obnoxious way. For example, it’s a good idea to have a subscribe button located somewhere on each page, but a bad idea to make the button large and distracting. You can build a popup that asks for a subscription if a visitor stays on your site for a few minutes, but you’ll irritate guests if it pops up frequently or if you block access to content for non-subscribers. Mobile marketing matters, too- your site recruitment should be mobile-friendly.
The possibilities for e-mail marketing to generate significant ROI depend on how well you make use of these automated tools. They save you time and attention that you can spend elsewhere. If you aren’t using email marketing, now’s the time to get in touch with us for a free consultation. We can walk you through the process, explain your potential benefits, and develop a solution that meets your needs. The free consultation is zero-risk and opens the door to exciting new opportunities.