Billions of people use the Internet each day. In fact, Google receives more than 57,000 searches every second.
How can you work with the search engine to ensure your website appears high in search engine results? The answer is search engine optimization (SEO).
There are a variety of SEO solutions that can be used to increase traffic to your website. However, some are more impactful than others.
Keep reading to learn about 5 SEO options that you’ll want to use.
1. Complete an SEO Audit
Before implementing SEO solutions, you’ll want to take a look at your current foundation. An SEO audit requires a close examination of your site, including:
- Site performance
- Metadata used on the site
During the audit, you’ll want to look at several things. Start with your web pages.
Are they keyword optimized? Does each page have meta titles and descriptions? Do the pages load in less than 3 seconds?
When auditing pages, you’ll also want to take a look at the content. Ensure your content is fresh and relevant. It should be optimized using quality keywords and links to authoritative sites.
Take a holistic look at the site’s URL structure. Are URLs readable? Do you use hyphens and lowercase letters only?
An SEO audit will determine where your SEO problems are. With this information, you can pinpoint the solutions to use or improve.
2. Focus on Content
Content marketing is a crucial part of successful SEO marketing. Without optimized content, your website is invisible to Google and other search engines.
Unsure of just how important quality content is? It’s so important that Google has named content as one of the top three factors for website ranking.
Simply put, great content is a must.
But what content makes Google algorithms, and your customers, happy?
Useful content should include:
- Topics readers care about
- High-quality keywords
- At least 500 words
- Quality backlinks
- A conversational tone
- Interesting facts and statistics
Readers need to believe and be entertained by the content you provide.
3. Use Different Forms of Content
When you think of content, you think of blog posts and other text-based information. But, content can be delivered in more than just font on a screen.
Get creative with your content delivery.
Video marketing is on the rise. In fact, 80% of consumers believe that informational videos are important.
Aside from video-based content, you can also provide information using:
- Live video and chats
- Business app
4. Build Backlinks
Without backlinks, it’s all but impossible for your site to rank high in listings.
Building backlinks is easy, but not all links are equal. Focus on quality over quantity. Having ten high-quality backlinks outweighs 100 low-quality links.
So how can you boost your backlink profile? Consider:
- Guest blogging
- Press releases and interviews
- Broken link building
5. Technical Optimization
Content and backlinks matter, but so do the technical side of things.
If your website is plagued with technical issues, visitors are less likely to visit again.
To optimize your website:
- Use HTTPS
- Ensure your website is viewable on mobile devices
- Maintain and update all client-side-script
- Keep page loads under 3 seconds
- Remove dead hyperlinks
- Consider one of our Website Maintenance Plans
Be sure your website is well-designed with usability and optimization in mind.
Get SEO Solutions Today
Looking for a company that uses the latest SEO solutions? Want to boost consumer traffic to your company website? Need to solidify your business’ online presence?
If so, Artful Pussycat is the marketing agency for you. We offer expertise through the entire process. From website design to content marketing to grow your company, you can depend on us.
Get the website your company deserves. Contact us today to get started.