“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”Content Marketing Institure
“We don’t have time to create content.”
“Our industry is far too boring for us to create anything of interest to anyone.”
“Our audience doesn’t use social media.”
Oftentimes, the concept of creating content can be incredibly overwhelming for businesses that are used to traditional marketing methods.
While your exact content recipe will be unique, most businesses will benefit from a blend of blogging, email, social media, and page content creation.
We commit to learning as much about your individual business so that we can be well-versed in your business and unique needs. This well help to ensure that the content feels authentic and is aligned with your goals.
If your business is looking to get your content into the right hands at the right time, a content promotion strategy is necessary to help you get there.
We know that many businesses currently operate within the “if we build it, they will come” mentality, we’ll work together to expand your current reach.
While there are an overwhelming number of outlets for content distribution, being able to identify which ones generate the greatest return will save time and budget. This starts with an analysis of your current distribution channels as well as how your competitors are promoting their own content.
While this will typically include channels like email marketing and social media, we can use the buyer personas to uncover alternative platforms that might have been overlooked.
There’s an old business proverb that says, “You can’t manage what you can’t measure.”
Content marketing reporting services will provide you with numbers you need to adjust your content marketing strategy so it aligns with what’s actually working.
We’ll first determine what success looks like to your business.
Does it mean driving more traffic? Increasing social engagement? Doubling newsletter signups? More customers coming in to your local business?
This will help us identify more meaningful KPIs and set well-defined goals based on these indicators. Then, when it comes time to run a report, We’ll know exactly what information you want and need to know.