Would you trust a mechanic with your vehicle if you knew he took his own car to the shop down the street?
How would you feel if you saw a copy of Oral Surgery for Dummies sitting on your dentist’s desk?Read More
Part #4 in the series: 2018 Digital Marketing Trends: What to Watch for in the New Year In early January, head of Facebook News Feed, Adam Mosseri, elaborated on Mark Zuckerburg’s recent post hinting at a change in the Facebook algorithm that would favor friends and family over businesses and publishers when determining rank. Mosseri…Read More
Your business can have the biggest Facebook following in the industry, but if those followers aren’t engaging with your posts, you become just one more piece of noise to get scrolled by in the hunt for funny cat videos.
While Instagram has shown a steady climb in user base over the past few years, 2017 was when marketers really discovered how effective this image-centric social network is at building loyal and interactive audiences.
Content marketing is a type of marketing which primarily uses content to build trust with potential customers and build brand awareness. It’s more subtle than traditional advertising, as the purpose is to educate, inspire, entertain and connect rather than to push for a hard sale. While the term may be new, the concept is not.…Read More