Why You NEED to Be Active on Instagram in 2018

Your business can have the biggest Facebook following in the industry, but if those followers aren’t engaging with your posts, you become just one more piece of noise to get scrolled by in the hunt for funny cat videos.
While Instagram has shown a steady climb in user base over the past few years, 2017 was when marketers really discovered how effective this image-centric social network is at building loyal and interactive audiences.

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Small Business Content Marketing

Content marketing is a type of marketing which primarily uses content to build trust with potential customers and build brand awareness. It’s more subtle than traditional advertising, as the purpose is to educate, inspire, entertain and connect rather than to push for a hard sale. While the term may be new, the concept is not.…

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