Part #2 in the series: 2018 Digital Marketing Trends: What to Watch for in the New Year
Web design trends come and go. Every new year sees its share of fads as designers push the limits to achieve a striking user experience, only to change directions completely once the plan backfires. This ebb and flow of design principles often leaves business owners in a tight spot. You want your website to look and feel modern, but you don’t want it to communicate the wrong message about your business. You need to know the answer to a simple question:
Of all the new web design trends of 2018, which ones actually matter?
Glad you asked because that’s exactly what this post is going to cover. You’ll see a lot of flashy, hard-hitting elements on the web this year, but most of them don’t matter a bit to your business. What really counts in the end are the changes that will build your brand and bring in more customers.
Mobile-first Web Design
2018 marks the year that Google’s mobile-first index will go into full effect. Mobile searches have finally tipped the scales and surpassed desktops, and Google is responding in kind to give the people what they want. For you, this means that without a responsive website, your business is going to have a lot of trouble showing up on page one of the search results.without a responsive website, your business is going to have a lot of trouble showing up on page one of the search results.Click To Tweet
The good news is we’ve already put together a handy to-do list to get your site mobile-friendly. If you only make one change to your website this year, you must ensure that it provides an optimal user experience to visitors on a mobile device.
Movement and Animation
Once upon a time, PowerPoint presentations consisted of little more than stale bullet points that appeared one after another. Eventually, movement was added in the form of text animations and slide transitions. Today, modern presentation tools like Prezi, Haiku Deck, and PowToon push the envelope even further. Just as audiences demand movement in presentations to keep their attention, so do modern web visitors.
While overdoing animation could turn your visitors away faster than the autoplay background music of 1990s web design, an appropriate mix of text, buttons, and images that slide or fade in will communicate to potential clients that you are sensitive to the needs of modern consumers.
Consider also how different types of movement can communicate the right message for your brand. Elements that slide in quickly give off a straight-to-the-point, professional vibe. Bouncing or bobbing buttons project playfulness. And fading elements that drift in slowly brand your website as ethereal or meditative.
While the busy, confusing layout of Windows 8 gave flat design a bad name back in 2012, this two-dimensional design principle is making a comeback with a few modern updates that have earned it the fitting name of Flat 2.0. This new take on an old look features a subtle return of shadows and gradients without turning the dial back too far to the faux virtual reality 3D buttons of the early 2000s. In addition to keeping with the look of modern websites, Flat 2.0 may help increase your conversion rates because its focus on minimal distractions will naturally help accentuate your website’s calls-to-action.While the busy, confusing layout of Windows 8 gave flat design a bad name back in 2012, this two-dimensional design principle is making a comebackClick To Tweet
While you might see a lot of avant-garde trends take center stage in 2018, such as floating nav bars, non-grid layouts, and unsettling scrolling speeds, don’t rush to deck your website out with all of the latest bells and whistles. In 2018, focus on the web design trends that matter: the ones that will get you more customers. If you are looking for help giving your website a fresh look this year, get in touch to learn how we can help.